In order to narrow down their searches, customers can utilize Amazon’s filtration system. How Do I Narrow Down my Search on Amazon? However, if sellers are not providing the right keywords and other relevant information, then Amazon’s filtering system may not be able to detect that product, making it difficult to locate simply by searching for it.Īdditionally, because Amazon makes a large profit off of sponsored ads, those products get pushed to the forefront and cancel out other brands and products that customers are trying to locate. When sellers write up their product pages, they must include certain information and tags that enable Amazon’s system to filter more specific results. The two main reasons that customers have difficulty finding products when using the search engine on Amazon are sponsored ads and third-party sellers not putting the right information in their product descriptions. Why Can’t I Find Products When I Search on Amazon? These ad placements make finding specific brands difficult, as the sponsored products are pushed to the top, and often show up in between regular listings, which buries the other products and makes them difficult to access.
Sponsored products are also the types of ads that Amazon profits from the most.Īmazon places these ads on search result pages in order to direct customers’ attention, but this can be intrusive, as the sponsored ads are not always related to the product a customer is searching for but rather based on their previous search history.
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If you’d like to learn more about why Amazon’s search engine is so flawed, how to filter searches to find the correct product and more, keep reading for more facts and useful tips! Why Does Amazon Display Sponsored Products in Search?Īmazon puts a large emphasis on its sponsored ads, in order to direct customers to products that may interest them based on their previous purchases. Amazon also has issues with their sellers not including proper details on their listings, making Amazon search showing inaccurate results. In recent years, Amazon has begun cluttering search result pages with irrelevant sponsored products, which makes finding specific products more difficult. But why is it so bad? If you’d like to find out, keep reading this article to see what I learned! Why is Amazon Search Bad?Īmazon search can be bad at times since Amazon puts a large emphasis on its advertisements. Many customers have expressed concern about Amazon’s search engine over the years.
While Amazon is a highly popular website for shopping, customers have found searching for products a frustrating experience, as they have difficulty finding what they’ve looked for.
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